Seven (yes, 7) NFL teams are going to be debuting new or modified uniforms this season. The first looks for most of these teams have taken place over the past two weeks. Initial thoughts below…
Tampa Bay Buccaneers
April 7, 2020
A relief. That’s what I would call these at first glance. Not a bit of creamsicle to speak of. Wait, hold on. What’s that, orange trim on the numbers? Ahhhh, we’ll live with it. We’ll just chalk that up as Nike being Nike.
Other than the faint note of orange on the numbers, these are exactly what I expected. A return to the uniforms I grew accustomed to as a child. The uniforms they won Super Bowl XXXVII in. No true throwback to the 70s, 80s, and early 90s until the NFL changes their one helmet policy.
This might come off a little conspiracy-like, but we all agree Tom Brady had a look at these, right? There was no way Tom was going to wear the robo-uniforms of 2014-2019.
April 8, 2020
What have you done? No, I’m not saying what they had going on prior to these was exceptional, but these are, I don’t know.
The throwback on the far right is what I was expecting. Who doesn’t love when Atlanta throws on that 1990-2002 throwback uniform?
But unless Adam Sandler is subbing in for Matt Ryan (yes that was a Longest Yard joke), then they missed the mark. They were six miles from the mark. A gradient, gimmicky font, and extremely outdated side panels / striping make up what might, in my opinion, now be one of the worst uniforms in the NFL.
To put it lightly, these would fit better in the now defunct Arena Football League. Speaking of which, did anyone know the AFL had folded?
April 13, 2020
A light refresh. The Colts are one of the few teams that never needs to introduce a new uniform. At the same time, it’s always fun to jump on the bandwagon (again, there are SEVEN teams with updates this year) and “unveil” something new.
New numbers in homage to the past, without coming off as dated. A new word mark to bring the brand to the 21st century. And a new secondary logo that, thanks to Uni-Watch, I’ve learned may be borrowed from a local high school.
Oh, and one very small edit to the logo… Slight enough that you may not notice, but enough that you’ll never unsee it once you know.
April 15, 2020
Thank you! The Browns turned back to clocks and went traditional. Without being picky, it looks like a transition back to the uniforms Cleveland was accustomed to before their last rebrand. The lone exception being that they’re sticking with a brown facemask.
My only real question on the Browns is when they are going to finally update their primary logo? The specific helmet used for the logo has been outlawed by the league. Remember when Antonio Brown was crying about his helmet?
New England Patriots
April 20, 2020
Half ass. Tom Brady has left the building, making this the perfect time for a refresh. New QB, new uniform, new slate.
I really thought the Patriots might consider ditching Flying Elvis for their old pal Patriot Pat. I was wrong. A lot of us were wrong. We’ll have to wait a bit longer.
Don’t get me wrong, there’s nothing wrong with what they did. Removed the silver stripes and doubled down on red white and blue with new wider shoulder stripes, taking the place of the secondary numbers. The Patriots uniform is becoming classic. This is just a small evolution.
Los Angeles Chargers
April 21, 2020
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 240°C Fire Flames. Yes, yes, yes! I don’t know if it’s all a show, but the Chargers put more effort into this announcement than any other team. And they did it RIGHT!
Don’t believe me? Scroll through their landing page and tell me I’m wrong. I’m waiting…
They used an Instagram video to set it straight. Their uniforms have always been the best. And no surprise here — these are the best. From the solid color blocking to the clean bolt to the number on the helmet. These are the perfect meld of tribute and modern touch. Leave it to the team from L.A. to decimate the rest when it comes to branding.
Los Angeles Rams
May 13, 2020
Please hold. We’re still waiting on the Rams new uniforms. In fact there hasn’t been a release date announced.
Earlier in the offseason, the team unveiled a new logo, which was met with “mixed reviews” to put it lightly. Didn’t I just say L.A. teams were good at this?
I was going to say that I see this as the logo of a team in a corny tv comedy, and then I came across this. I rest my case.
The Los Angeles Rams waited until May 13th to unveil their new threads. I wish they waited longer, much longer. Like never ever letting these see the light of day… They did, however make the wise decision to pay the players to react in a positive manner.
My first thought is that the gradients on the yellow numbers is a clear rip off of the 2019 Pro Bowl uniforms (SB Nation). Ask anyone — the Pro Bowl isn’t known for knocking the socks off of the uniform game.
When I spent some more time with these (maybe 6 or 7 more seconds), I realized that this was all a mistake. These MUST be the prototype for a new Backyard Football game, or maybe even some sort of venture into sports for the Lego franchise of movies. There isn’t much more to say.
To sum it up, we have an ombré set of numbers (as described by my girlfriend), an “off-white” bone color in place of white, left chest patches in case you forget the team’s name, and two separate approaches to TV numbers (shoulder/sleeve numbers). That’s not to say there is nothing good. The Ram’s New Look site teases potential additions to the uniform line coming in 2021 and 2022.