I’ve been in some form of marketing and advertising since graduating from Syracuse University in 2016. That time has been pretty evenly split between advertising agencies, my family’s screenprinting and embroidery businesses, and Stanley Black & Decker doing everything from the classic scope, budget, timeline project management, creative direction and strategy, and product management of some online guided shopping tools. 

I’d say nearly all of them could fit somewhere under the “Generalist” umbrella, which I love. It’s given me tons of opportunities to be involved from end-to-end, and I’ve been able to carve out a role that’s similar to an in-house consultant in our weekly marketing meetings saying “hey we need to reach these people with this message and this is how we can do that consistently and cohesively with X, Y, and Z channels or content”. And, often, I think the way we’ve done that is by understanding the consumer and strategically getting in front of them.

Anyway, throughout my career, I’ve almost always worked across a number of brands, product lines, projects, channels, clients, and so on. And, of course, that means I’ve grown accustomed to context switching throughout the days. But, with that being said, I am excited about pursuing a role working with a single (or at least smaller sub-set) of brands.